"tujhe sab hai pata, hai na ma" is a famous song in Bollywood which means "mother, you know ever thing. In almost all cultures, kids are very close to their mother and mother knows all aspects of what kids need whether it is education, food, entertainment and others. This applies today with all of us.We all have digital identity and someone needs to watch us carefully in all aspects and suggest what is good for us. The challenge is that current analytics is very stove piped. Various service providers have broken information about us and they try to analyse this broken information and try to suggest to us what we need. e.g. CSPs analyse our call records, credit card company analyses our spend records, hospital analyses our medical records and they also try to make it more intelligent by crawling on the net and track our activities on Facebook, twitter and you tube. This is not at all sufficient. We deserve much better than this. Imagine a state when I call a restaurant to order food and they know that I am overweight and prone to diabetic and they recommend some apt options to me. This would improve my stickiness to this restaurant. In background, this restaurant has access to medical data. Similarly, if my telecom operator knows that I make international travel twice a quarter and they can suggest me an economical plan rather than sending me the sms informing tariff for international roaming. We can make it much more interesting by combining this with M2M ( machine to machine) and location based services. In another example, as soon as I enter the ready made garment shop, shop system recognizes me with based on message from device in my mobile phone and they get all details of my buying patterns, color preference etc and also analyses my status through credit card spend. Based on this, sales person suggests me clothes of the right price range etc. this would make my shopping experience much more enjoyable. We can think of many such use cases by bringing various aspects of our life together. that's why, i called it digital mom who knows everything about you and what you need.
In the next blog, we will explore about what ecosystem is required to make it reality, what are the privacy, security and regulatory concerns and potential business models to monetize this service.
In the next blog, we will explore about what ecosystem is required to make it reality, what are the privacy, security and regulatory concerns and potential business models to monetize this service.
